Whitepaper: The New Consumer
Taking on the challenge of the ‘anywhere, anytime, made for me’ consumer
PDF 488.15 KB
This white paper argues that companies need to:
- Reassess their current technology and business models.
- Grow their understanding of consumer expectations, emotional motivations and contextual decisions.
- Increase market share and reduce production costs while learning to cope with the complexity caused by the expansion of their global reach.
Linking front-end activities with behind-the-scenes back-end production and delivery is possible with the right technologies. This will assure accurate forecasting, smooth end-to-end service, and complete control of the supplier network.
Register now to read this fascinating free white paper in full and learn more about today’s challenges for the Home & Lifestyle industry.