The digital advantage in watchmaking innovation

How watch brands set new standards in quality, performance and innovation through digitalization, while upholding craftsmanship

Luxury timepieces in a digital world

The Swiss watch industry is the epitome of sophistication and refinement. Leaders in the global luxury sector, watch brands have long built their success on precision, perfection and exclusivity, creating heirloom quality products rooted in meticulous manual labor.

But times are changing. 

We now live in a digital age defined by fast-moving consumer trends. Watchmakers face the dual challenge of staying true to their values and remaining relevant with consumers. Explore how digitalization holds the key to launching highly desirable timepieces in line with market demand. It’s time to redefine what it means to be innovative. 


50 seconds

Set new standards while upholding craftsmanship

Best-in-class digital solutions hold the key to exploring infinite innovations while maintaining the precision and perfection long associated with luxury watch brands' high craftsmanship values. Through the 3DEXPERIENCE platform, find new ways to push the boundaries of quality and performance.  

Innovative design

With Perfect Consumer Product on the 3DEXPERIENCE platform, access integrated modeling and simulation capabilities to enhance and expedite new designs.

Optimized operations

Perfect Production streamlines and optimizes operations while maximizing limited resources.

Omnichannel consumer experience

Create memorable, engaging omnichannel experiences with Perfect Product Staging.

The digital advantage in watchmaking innovation > Image > Dassault Systèmes®

Be more collaborative

Work on a single platform to boost shared knowhow by 69%.

The digital advantage in watchmaking innovation > Image > Dassault Systèmes®

Be more creative

Use advanced 3D modeling to enhance creativity by 59%.

The digital advantage in watchmaking innovation > Image > Dassault Systèmes®

Be more productive

Multidisciplinary collaboration increase productivity by 65%. 


Deloitte Logo > Logo > Dassault Systèmes®

Swiss Watch Industry Study

According to a Deloitte Swiss Watch industry Study, 59% of watch brands prioritize product innovation.

63% of watch brands see an omnichannel strategy as an important focus.


The Benefits of Digital transformation

Through digitalization, watch companies can push the limits of innovation, connect the supply chain and launch exciting new products ahead of the competition. Read this e-book to discover how the 3DEXPERIENCE platform is transforming the way watchmakers do business and empowering them to achieve: 

  • Time to market optimization
  • Accelerated design innovation and quality
  • Agile manufacturing operations
  • Enhanced consumer experience


Read the eBook

Download Now