Revenue per item per store is actually shrinking for many retailers and CPG companies. CPG manufacturers and retailers need to understand why shopper’s behaviors are changing and how to reverse this trend.
According to Julie Fraser, from IYNO, “Given all of the consumer shifts, new products are critical to companies’ success. And a critical part of the process is to test merchandising layouts for a category with shoppers in a realistic shelf environment.”
DOWNLOAD the IYNO whitepaper, “Shaping Superior Shopping Experiences at the Shelf,” to learn how to maximize the shopper’s experience and discover the ways to transform the in-store experience that boosts profits for both retailers and CPG suppliers.