Millions of dollars are spent on package design to capture the consumer’s mind for just 5 to 8 seconds. And yet, 50% of those packaging initiatives fail.
Why? Packaging efforts are spread across silo’ed organizations – design, manufacturing, artwork and packaging suppliers don’t interact in real time.
According to Julie Fraser, from Cambashi, “Package design efforts are stuck in a sequential process where each discipline has little view into the overall balance the package needs to achieve…Packaging success is a careful balancing act. The imperative is to shift to a streamlined, transparent and concurrent process.”
Download Cambashi’s whitepaper, “Concurrent Packaging Design: The New Imperative” to understand the challenges facing Brand Manufacturers and packaging suppliers and how concurrent design process can accelerate design efforts and improve success.