Today's consumers expect to be able to shape the products they buy. However, this shift to personalization contradicts the dominant model for high-volume production and mass distribution.
For mass personalization to become a reality, companies in Home & Lifestyle must:
- Effectively orchestrate their processes and resources
- Provide the best configurations options
- Rethink their operations
- Plan effectively
- Build agility into every step of the production lifecycle
Those who succeed have a compelling opportunity to deliver a differentiated product offering that commands a price premium and dramatically enhances the consumer experience.