State of Patient Centricity 2020: Advancing from Patient-first Intentions to True Co-creation

This envelope-pushing Economist Intelligence Unit (EIU) report, sponsored by Medidata, explores how achieving patient centricity in clinical trials needs to evolve beyond patient engagement initiatives to patient co-creation and how these mutually-beneficial partnerships will transform both the future of research and development and the healthcare industry at-large.

  • Chapter 1: The tribulations of clinical trials
  • Chapter 2: The essence of patient centricity and how it can help
  • Chapter 3: Progress on the road to true co-creation
  • Chapter 4: Patient-centricity starts with deep, collaborative relationships that involve the entire organisation
  • Chapter 5: Implement trials with patients, not just with them in mind
  • Chapter 6: Getting full value from the plethora of new IT tools will require the restructuring of trials around patients
  • Chapter 7: Run trials for the patient’s benefit as well as the sponsor’s
  • Conclusion: The patient is ready to see you now

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