Millions of dollars are spent on package design to capture the consumer’s mind for just 5 to 8 seconds. And yet, 50% of those packaging initiatives fail. Why? Packaging efforts are spread across silo’ed organizations – design, manufacturing, artwork and packaging suppliers don’t interact in real time.
According to Julie Fraser, from IYNO, “The delicate balancing act of all of the competing interests makes packging design complex. Having a repository for packaging and label information….enables companies to confidently re-use essential elements…to minimize rework.”
Download IYNO’s whitepaper, “Packaging that Sells” to understand the challenges facing both Brand Manufacturers and Packaging Suppliers and how a concurrent design process can accelerate efforts and improve success.