General Mills France
Designing the most efficient and innovative merchandising strategy
The Challenge
General Mills France, a world leading food and beverage company, needed to design the most efficient and innovative merchandising strategy to launch its expanded line of Häagen-Dazs ice cream.
Dassault Systèmes Response
Read the whole Story and learn how General Mills France succeeded to engage in new merchandising strategies for its Häagen-Dazs premium brand of ice creams by adopting Dassault Systèmes’ 3DEXPERIENCE platform and its on cloud-based Perfect Shelf Industry Solution Experience.
