Cost savings versus customer satisfaction. Which is more important?
Like any other retailer, this European company needed to balance these two conflicting goals within a large and complex supply chain. The company found the solution in a powerful logistics optimization solution, which enabled it to:
- Reduce inbound and outbound logistics costs by 20% and 7% respectively
- Achieve a 5% improvement in service level performance
- Plan for shorter trips and minimize empty miles
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