People's desire for personalized experiences is growing.
Consumers can tailor their experiences and needs more and more, increasing the appeal of many services. This creates new opportunities for businesses but also important responsibilities for collection and management of data.
Companies must rethink how they use data to design, produce, and deliver personalized experiences to consumers. Dassault Systèmes recently conducted a survey on consumer personalization to understand what is important to consumers when it comes to personalization. Discover this free survey by clicking below.
Discover in our free consumer survey these topics:
Discover what benefits consumers expect from personalization. Also discover consumer expectations by generation, country and sector.
Willingness to Share Data:
Nearly all consumers are willing to share some or all of their data for personalized services. While still being very concerned about privacy and regulation. Consumers are also wiling to pay more for personalization.
Necessity for Companies to Define Personalization:
Companies need to define what personalization is, asses the cost of personalization, and have enough data volume to hold all the personalization data.
Discover our free consumer survey on personalization by clicking below.
Discover How People Reacted to our Consumer Survey
At CES 2020, we asked people to guess how the majority of our consumer respondents had answered our personalization survey. Watch the video below to see how people reacted to our findings.