Commercialize products directly from CAD data. In today’s experience economy, the line between physical and digital aspects of products has been blurred to the point where they now complement each other.
Digital product experiences, as drivers of customer engagement, should be used to augment the physical product, beginning early in the design phase. Essentially: create the product and digital experiences simultaneously to communicate value, functions, and options along the way. This fast-tracks evolution, approval, and launch.