More and more frequently, manufacturers of consumer goods turn to digital continuity to streamline their business processes across engineering and marketing.
By connecting marketing directly to engineering promotional content can begin almost immediately.
Physical prototypes and photo shoots become unnecessary using a 3D virtual product model, or virtual twin, of the physical product.
Product marketing content creation begins with the approval of the 3D digital product model. And, when engineering changes the product, marketing receives updates in real-time. Marketing content updates in parallel.
Memorable experiences drive engagement. Ninty-one percent of consumers (in a PULSE survey) say they’re more likely to make a repeat purchase after a positive retail experience. And, 71% say they’ve made a purchase decision based on experience quality. How do consumer goods manufactures reach these consumers?
Read the eBook, "The Kick of a Click" to learn what far reaching impact companies reap by using digital transformation to improve consumer experiences.
