For many manufacturers, the transition to a collaborative business model is a work in progress, with not insignificant bumps along the way. Many, in fact, are struggling to translate their aspiration for improved collaboration and employee communication into consistent operational and competitive improvements.
But maturity is likely to come as adoption expands, along with expectations. While many manufacturers continue to be concerned with issues such as data security, they also understand that, increasingly, their customers and next-generation employees expect to communicate and collaborate using enterprise social networking tools. In fact, these next-generation workers expect these tools to be as central to their work experience as a computer. As a result, manufacturers must plan to significantly increase spending on social and mobile technologies if they expect to “woo” the younger generation to take the place of retiring Baby Boomers.