The Challenges of Customer Engagement


Trends, Challenges and Tools

"The probability of selling to an existing customer is 60–70%. The probability of selling to a new prospect is 5-20%"*

Numerous companies are reconsidering the management of their customer relations in order to gain a better understanding of expectations and to offer customers a unique experience, by putting them at the centre of their strategies.

The goal of this white paper is to provide an overview of the challenges that businesses are facing today, and doubtlessly beyond, in their customer relations. It also looks at how customer engagement solutions are changing for customers, in a resolutely new world. 

*Source :

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