CATIA Creative Design Experience

How to transform product design to experience-centered design

Create Experiences with Design Thinking

If you think about buying a new product – like a car – what will you really think about? How this exciting new car will meet all your needs? How comfortable will it be? How much fun will it be to drive? That's right, you will think about the experience you are going to have with this new purchase!

What does this mean to you as a designer?

Designing a new product is not just about creating an appealing shape. Design creates business through experience and emotion. It is essential to develop holistic consumer experiences based on Design Thinking methodologies and propose intelligent and sustainable consumer experiences. This way, design can change human behavior about sustainability by attracting people with beautiful, aesthetic and emotional experiences. 

Designing an innovative product means designing a completely emotional and compelling experience around humans and life. It is sustainable; it is connected to customers as well as to their environment. For designers, it means a transformation from product design to sensitive consumer experience design.

To achieve such a high level of productivity, a constant integration within all departments related to this creation process is mandatory. Designers need to work collaboratively on ideas developing them together.

CATIA Creative Design: A unified Industrial Design workflow

With CATIA Creative Design Experience, quickly move from first 2D sketches to 3D concept models & class A, while photo realistic rendering is at your fingertip at any stage of the product development.


Do you need more inspiration? Download the Creative Design Experience eBook by entering your e-mail in the registration form, and discover which tools our 3DEXPERIENCE platform offers to serve your needs.

Do you want to go further? On the next page, you can join our Design & Styling community, to get an overview of CATIA Design solutions and workflow on the 3DEXPERIENCE platform, but also to exchange with experts, users, and access tutorials, videos, and more.

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