If you think about buying a new product – like a car – what will you really think about? How this exciting new car will meet all your needs? How comfortable will it be? How much fun will it be to drive? That's right, you will think about the experience you are going to have with this new purchase!
What does this mean to you as a designer?
Designing a new product is not just about creating an appealing shape. Design creates business through experience and emotion. It is essential to develop holistic consumer experiences based on Design Thinking methodologies and propose intelligent and sustainable consumer experiences. This way, design can change human behavior about sustainability by attracting people with beautiful, aesthetic and emotional experiences.
Designing an innovative product means designing a completely emotional and compelling experience around humans and life. It is sustainable; it is connected to customers as well as to their environment. For designers, it means a transformation from product design to sensitive consumer experience design.
To achieve such a high level of productivity, a constant integration within all departments related to this creation process is mandatory. Designers need to work collaboratively on ideas developing them together.