In the race to win consumers’ minds and hearts, the new measure of success for consumer product packaging is how competitive and compelling the design is and how fast you can get it to market. With shifting consumer trends, companies in the CPG industry are seeking to deliver new and frequent packaging updates more efficiently by accessing the latest tools and processes that support more agile ways of working. Savvy companies that design and manufacture more compelling products while improving time to market will have the advantage.
We recently met a well-known company in the packaging industry in Japan that had business challenges similar to those we hear from companies all over the globe. They were feeling the pressure to create more frequent, more compelling packaging designs while improving time-to-market. Their ability to ‘go faster’ was being limited by internal design and review processes that were ill-equipped to handle the short cycle times needed to succeed.
Once they understood the power of unified design processes and standardized 3D tools available from the Dassault Systèmes ‘Perfect Package’ On Cloud solution, they were sold. With ‘Perfect Package’, packaging design and qualification time can be reduced by up to 50%. And with state of the art simulation tools, overall materials can be reduced by 30 to 50%. Thanks to the 3DEXPERIENCE On Cloud availability, time to value for this packaging company was almost instant. The company is now accelerating more competitive packaging designs and gaining market share.
The first step in accelerating and optimizing the whole process of manufacturing packaging is to digitize the design process. Going digital means better internal collaboration, smarter ideas, and accelerated time to market. “Perfect Package” On Cloud cuts packaging design and qualification time by up to 50% and simplifies co-development and reviews of more ideas.