The line-building industry is at a critical juncture. Production lines are customized, complex products, and manufacturers must develop a competitive strategy to communicate beyond 2D product information in pre-sales phases and across all channels. Digital transformation is underway; OEMs connect Engineering pipelines to Sales and Marketing for significant gains.
They're conducting business with Interactive product content derived from the engineering data; or the Virtual Twin. How? With the Commercial Virtual Twin - a lightweight version of that data set optimized for commercial scenarios, immersive experiences, faster time-to-market, and enhanced customer success.